Lahore, April 19, 2010: Pakistan Cricket Board (PCB) introduced Essentials99 with their product BoomBoom, a new high quality brand in the international cricket equipment market, as their official Kit Sponsor at a Press Conference today. Mr. Wasim Bari, Chief Operating Officer PCB and Mr Ali Ehsan, Managing Director of BoomBoom announced this at a Press Conference here at Gaddafi Stadium.
Talking to media on this occasion, Mr. Bari Said:“It gives me great pleasure to welcome BoomBoom as our official Kit Sponsors. BoomBoom is rapidly emerging as a major brand internationally and we feel that our relationship with them will be a mutually beneficial business decision. Entering into a partnership with a company which shares our values and of a growing stature has long-term benefits for both sides. We look forward to have its logo adorn our kits starting with the tour of England this summer and welcome them as partners of Pakistan Cricket Board.”
BoomBoom, has won the contract to be the new official kit supplier to the Pakistan cricket team for two years with an option for renewal on both sides.
Commenting on the deal, Mr. Ali Ehsan, Managing Director of BoomBoom, said
“We are very excited to be awarded the contract to be the official kit supplier to the Pakistan cricket team. PCB is a big name and we are looking at this opportunity as a challenge to prove our dedication with the game of cricket. We hope to match the expectation PCB have from us and eagerly anticipate seeing the team playing in England this summer with our new kit.
BoomBoom is a new, big hitting, international cricket brand with a strong and distinct ‘Freedom to Play’ philosophy”.
Mr Zahid Soorty, Chief Executive of BoomBoom, explained that:
“Our commitment to cricket in Pakistan runs well beyond being the PCB’s
official kit supplier, and we’re looking forward to developing cricket at grassroots level in Pakistan, working in collaboration with the PCB and using the experience of ex-cricketers. We have ambitious plans to launch a BoomBoom Academy in Karachi in the summer of 2010, and this initiative will be developed in other cities in Pakistan during the following
six months”.
PCB Media Department
